Indonesia has emerged as a pivotal player in the global telematics and connected vehicle market. With over 20 million registered cars and a staggering 120 million motorcycles on its roads, Indonesia boasts one of the largest vehicle ecosystems in Southeast Asia. This vast vehicle population, combined with the rapid adoption of fleet management solutions, vehicle tracking, and location-based services, has created a fertile ground for telematics innovation. The Indonesian telematics market is projected to grow at a CAGR of 15% over the next five years, driven by increasing demand for efficient fleet management, real-time vehicle monitoring, and advanced driver assistance systems. As a global leader in telematics, we recognize that Indonesia is not just a market to watch—it’s a market we cannot afford to overlook in our globalization strategy.
For any company aiming to succeed in a dynamic market like Indonesia, understanding local needs is paramount. As a seasoned player in the telematics industry, we pride ourselves on staying ahead of global trends while tailoring our solutions to regional demands. This is why our overseas sales team embarked on a market learning journey to the Indonesia International Motor Show (IIMS) 2025 , held from February 13th to 25th. The goal was clear: to observe, learn, and engage in KYC (Know Your Customer) activities. By immersing ourselves in the local ecosystem, we gained invaluable insights into the evolving preferences of Indonesian consumers and businesses, particularly in the realms of fleet management , OBD-II devices, and AI Dash Cameras .
The 2025 IIMS showcased Indonesia’s automotive industry in full swing, with a strong emphasis on electric vehicles (EVs) and hybrid models. The country’s EV adoption rate has surged, with over 150,000 electric cars and 1.2 million electric motorcycles now on the roads. This growth is fueled by government incentives, rising environmental awareness, and the need for cost-effective transportation solutions. The exhibition also highlighted innovative telematics solutions designed to enhance vehicle safety, efficiency, and connectivity. From advanced AI Dash Cameras to integrated OBD-II systems, the event underscored the increasing demand for smart, data-driven automotive technologies.
As a leading telematics hardware supplier, we see immense potential in Indonesia’s diverse vehicle ecosystem. Whether it’s traditional cars, electric vehicles, motorcycles, or electric two-wheelers, our solutions are designed to address the unique challenges of this market. Here are five compelling use cases that highlight the necessity of AI Dash Cameras in Indonesia:
- Fleet Management Optimization : AI Dash Cameras provide real-time monitoring of driver behavior, reducing accidents and improving fuel efficiency for logistics companies.
- Ride-Hailing Safety : For Indonesia’s booming ride-hailing industry, AI Dash Cameras enhance passenger and driver safety by detecting reckless driving and providing evidence in case of disputes.
- Electric Vehicle Monitoring : AI Dash Cameras integrated with telematics systems can monitor EV battery health and driving patterns, ensuring optimal performance.
- Motorcycle Safety : With millions of motorcycles on the road, AI Dash Cameras offer collision detection and lane departure warnings, significantly reducing accidents.
- Insurance Telematics : AI Dash Cameras enable usage-based insurance models, allowing insurers to offer personalized premiums based on driving behavior.
Ai Dash Camera
Educating the Market: The Untapped Potential of OBD-II
One of the key takeaways from the IIMS 2025 was the relative unfamiliarity of the Indonesian market with OBD-II technology. While OBD-II devices are widely used in mature markets for diagnostics and fleet management, their adoption in Indonesia is still in its infancy. This presents a significant opportunity for market education. OBD-II devices can unlock a wealth of data from a vehicle’s ECU (Electronic Control Unit) , including engine performance, fuel efficiency, and emission levels. By leveraging CANbus data , businesses can optimize fleet operations, reduce maintenance costs, and improve overall vehicle efficiency. As a company, we are committed to raising awareness about the transformative potential of OBD-II in Indonesia.
A Bright Future for Indonesia’s Telematics Market
Indonesia’s telematics market is a testament to the country’s rapid economic growth and technological advancement. With a young, tech-savvy population and a government committed to digital transformation, Indonesia is poised to become a regional leader in connected vehicle technologies. As we reflect on our market learning journey at IIMS 2025, we are filled with optimism and excitement for the future. To our Indonesian partners and customers, we extend our heartfelt gratitude and best wishes for continued success. Together, we can drive innovation and create a safer, smarter, and more connected future for Indonesia’s roads.
